Write for a text-heavy feed
X's timeline is mostly text — an image ad needs to read clearly at a glance rather than compete on visual density, since it's sitting between dozens of plain-text posts rather than other polished creative.
X ads built for a fast-moving timeline
X's timeline moves faster than almost any other feed, and ad creative has to compete with real-time conversation, not just other ads. Describe the product, and generate a timeline-ready image without a design tool.
Specs
X ad formats and sizes
X doesn't publish a placement library the way Meta or LinkedIn does, but these four sizes cover the ad manager's core image and video specs.
| Placement | Aspect ratio | Recommended size | Notes |
|---|---|---|---|
| Timeline image (landscape) | 16:9 | 1200×675 | The most common crop; X trims aggressively so keep the subject centered. |
| Timeline image (square) | 1:1 | 1200×1200 | A safer bet in a mixed feed of text and image posts — less likely to get cropped unpredictably. |
| Video ad thumbnail | 16:9 | 1280×720 | Autoplay is muted by default, so the first frame has to carry the message alone. |
| Website card | 1.91:1 | 800×418 | A small thumbnail next to the headline text — detail gets lost below this size. |
Research
What X's ad transparency actually shows you
X's transparency center is narrower than most — it covers political and issue-based advertising disclosure specifically, not a general archive of commercial creative. There's no equivalent to what the ad creative glossary entry describes as a standard, searchable ad archive.
Day-to-day product ads — the kind most DTC and B2B advertisers actually run on X — simply aren't searchable through any official tool. There's nothing to look up, competitor or otherwise, so any research has to happen by scrolling the timeline itself and hoping a relevant ad shows up.
Limits
What it does not give you
Any visibility at all into everyday commercial ads on the platform. Without a research tool to lean on, building from scratch — or from a generator — is close to the only option, and waiting for a competitor's ad to happen to appear in your own feed isn't a strategy.
Generate your next ad in the right size, automatically
With no ad archive to research, start from the brief instead. Describe the product and generate a timeline-ready ad directly.
Try It FreeFaster Path
Generate an X ad instead of researching one
X ads compete with real-time conversation, not a curated feed — the strongest ones read like they belong in the timeline, not like an interruption to it. Describe the product and offer, and the generator produces a landscape or square creative sized for X's timeline, with copy built to hold up next to short-form text posts rather than reading like a banner dropped into a conversation.
Because there's no dedicated X placement in most ad tooling, this generator reuses the same landscape feed sizing Meta uses for its own feed placements — the closest match to how X actually crops and displays image ads, and a size the platform's ad manager already accepts without complaint.
Creative Tips
Four things that make these ads perform
Landscape crops safer than square in the timeline
16:9 matches how X most commonly renders image ads inline; square assets sometimes get cropped unpredictably depending on surrounding post density and device.
Front-load the offer
X's audience scrolls fast between short posts — put the specific offer in the first few words rather than building up to it, since most viewers won't linger long enough to reach a slow reveal.
Design the video thumbnail like a still ad
Since autoplay is muted, the first frame of any video ad needs to work as a standalone static image — assume most viewers will judge it before ever tapping to unmute.
X FAQ
X ad generator, answered
Is there an X Ads Library like Meta's?
Not for commercial ads. X's transparency center covers political and issue-based advertising specifically — everyday product ads aren't searchable through any official tool, no matter how large the advertiser.
What size should my main X ad be?
1200×675 (16:9 landscape) is the most common crop for timeline image ads. 1200×1200 square is a safer alternative in a feed with mixed post densities and unpredictable cropping.
Why does this generator use the same sizing as Meta feed ads?
X doesn't publish a dedicated placement spec the way Meta or LinkedIn do. The landscape feed sizing Meta uses for its own feed is the closest practical match to how X displays image ads inline, so it's the safer default until X publishes its own guidance.
Can I research competitor ads on X before generating my own?
Not through an official X tool for standard commercial ads — that research option simply doesn't exist on this platform the way it does on Meta or TikTok. Generating directly from a brief is closer to the only workable path, rather than waiting to spot a competitor's creative by chance.
Does the copy style change for X specifically?
Yes. Selecting X shifts the copy toward the punchier, front-loaded style that holds up next to short-form text posts, rather than the longer captions that work on Meta or LinkedIn, where readers expect more context up front.
Your next X ad, timeline-ready
No archive to search on this platform — describe the product and generate directly.
Try It FreeExplore other platforms
Same generator, different specs — jump to another platform's ad format.
Facebook
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TikTok
LinkedIn- What is ad creative? — The building blocks — hook, angle, headline, CTA — every generated ad on this site is made from.
- Back to the full ads library — See how this generator compares to every platform's official tool in one place.
AdLibrary.net is an independent ad generation tool. It is not affiliated with, endorsed by, or connected to Meta, Google, TikTok, LinkedIn, X or Pinterest. Platform names are used only to describe the ad formats the generator renders for.